Award winning video director, Vusa Blaqs says only three local artistes are ripe for the international stage. “For me, Zimbabwe has ...
Award winning video director, Vusa Blaqs says only three
local artistes are ripe for the international stage.
“For me, Zimbabwe has only three artistes that are ripe for
the international audience — that is Jah Prayzah, ExQ and Ammara Brown,” he
said.
Blaqs told the Chronicle that if local artistes want to
have top quality music videos that will match international standards (which he
produces), they need to stop whining and put in more money.
“Zimbabwean artistes cry a lot but do not put in much work
into their projects. The problem is artistes are not willing to sacrifice and
they don’t take their time when making videos.
“They always want to do it at a fast pace and at the end of
the day, they produce low quality videos which will not go beyond the borders
of Zimbabwe,” he said.
Blaqs said most local content is being sidelined by
international channels such as Trace Africa and Mtv Base because of its poor
quality.
“A lot of Zimbabwean videos are cheap and these channels
(international) do not want cheap content,” he said.
“Nigerians are willing to give it all for music and I wish
I could say the same for Zimbabwean artistes. Some of my colleagues in Nigeria
charge a minimum of USD10 000 for a standard video but no Zimbabwean artiste
can sacrifice so much for a video,” he added.
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