BEYONCE TEAMS UP WITH ADIDAS


Beyoncé has entered the sneaker wars after going into partnership with Adidas.

Adidas announced that it would collaborate with Beyonce on several endeavors, including a signature collection with Adidas and an expansion of the singer’s active-wear brand, Ivy Park. She will be a creative partner at Adidas.

In a statement, Ms. Knowles called the coming collaboration the “partnership of a lifetime” and touted a shared philosophy “that puts creativity, growth and social responsibility at the forefront of business.”

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