Beyoncé has entered the sneaker wars after going into partnership with Adidas. Adidas announced that it would collaborate with Beyonce...
Beyoncé has entered the sneaker wars after going into
partnership with Adidas.
Adidas announced that it would collaborate with Beyonce on several endeavors, including a signature collection with Adidas and an
expansion of the singer’s active-wear brand, Ivy Park. She will be a creative
partner at Adidas.
In a statement, Ms. Knowles called the coming collaboration
the “partnership of a lifetime” and touted a shared philosophy “that puts
creativity, growth and social responsibility at the forefront of business.”
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