A South African businessman, Adam Catzavelos is in the eye of a racism storm after he took to social media to boast about a beach holiday where ‘not a single k****r’ was around.
The Catzavelos family has released a statement cutting ties with Adam from the family business, St George's Fine Foods.

“The family of Adam Catzavelos is appalled by the video in question. It is abhorrent and we fully disassociate ourselves from the sentiments expressed. We reject racism in any form. Adam Catzavelos has been dismissed with immediate effect from the family business‚ St George’s Fine Foods‚ and his minority shareholding will be unwound as soon as practically possible. Given the high-profile nature of this development‚ the business has been temporarily closed for the protection of all its staff. We have no further comment at this stage.”

Following the discovery of his identity on Twitter on Tuesday‚ some Twitter users mentioned that Catzavelos is married to Kelly Catzavelos‚ a merchandising director at Nike.
In a short statement Nike said Adam Catzavelos was not their employee.

“Nike opposes discrimination and has a long-standing commitment to diversity‚ inclusion and respect. We believe in the power of human potential in everyone – of every race‚ religion‚ nationality‚ gender and sexual orientation.

“We can also confirm that Adam Catzavelos is not a Nike employee‚” the company stated. There has been a furious backlash on social media with black people advocating boycotting businesses linked to the Catzavelos family.