This Heineken advert has been slammed as racist. The advert shows a bottle of Heineken sliding along a bar past black people with "so...
This Heineken advert has been slammed as racist. The advert
shows a bottle of Heineken sliding along a bar past black people with
"sometimes, lighter is better" as the tagline.
Heineken has since apologised for the advert and said it
missed its mark. The advert has also been pulled from Heineken USA’s YouTube
page.
Spokesman Bjorn Trowery said: "For decades, Heineken
has developed diverse marketing that shows there’s more that unites us than
divides us. While we feel the ad is referencing our Heineken Light beer – we
missed the mark, are taking the feedback to heart and will use this to
influence future campaigns."
— NBC News (@NBCNews) March 27, 2018
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